Insights

17 Reasons Why You Should Definitely Be Blogging

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Stephanie Williams

Content Team Manager

When it comes to your business website, there is one thing you can do to drastically improve your website, and that’s blogging. Chances are somebody has already told you this, but perhaps they didn’t explain the benefits fully. Here are 17 reasons to set up a blog for your business:

1. Networking

When you set up a blog, it is extremely likely that you will get people messaging you asking if they can feature on it. While most of these may be marketers, you are also likely to hear from many industry contacts, and therefore expand your network.

2. Create your own PR machine

Putting out blogs about your business lets you shout about who you are and what you’re doing. Because it’s on the internet, everyone can see this and your accolades will not go unnoticed.

3. Talk about meaningful things

While personal blogs talk about things like food and relationships etc, business blog lets you talk about things relevant to your company, and interesting to your customers. This will keep your audience coming back to check on latest posts and bring traffic to your website.

4. Find new customers

By talking about meaningful things you won’t just be attracting the same old customers, but also helping new customers to find your website – either through shared posts on social media or organic Google searches.

5. Increase your online sales

Use your blog to push your products and promote your services. People are a lot more likely to buy after reading about how they need the product rather than having sales spiel shoved down their throat.

6. Free advertising

Similar to the above point, an online blog acts as free and easy way to advertise your products and shout about what you do. Unlike other forms of advertising, posting a blog up on your website is completely free – unless you hire someone to write it of course.

7. Increase your brand awareness

By regularly writing about topics around a specific interest people will begin to relate your brand to that industry. This will mean that whenever they need products or information about the industry they’ll think about you first.

8. Engage with your customers

Nobody wants to be treated like a faceless, nameless customer and by talking to them and replying on a blog gives them the sense that they are truly appreciated by your company. You can give them the information they want, reply to any questions and thank them for engaging with your posts.

9. Establish yourself as an expert

When you write on a specific topic you don’t just increase brand awareness, you establish yourself as an expert in the field. This is a great way to build authority and let people know that you’re up to date with the latest industry news.

10. Increase your marketing campaign

Blogs can create the perfect landing page for your marketing campaign, letting you enter in all the information your customers need and allowing you to show off your products and services.

11. Create opportunities

Got new products or services you’re trying to flog? A blog is the perfect opportunity to shout about them, introduce new ranges or talk about offers that you’re going to roll out.

12. Stand out from the crowd

If you’re blogging, but your competitors aren’t, you will scream ahead of them. Customers will be more likely to go with you as they can see you care about the industry and know what you’re talking about.

13. Boost your SEO

Every time you write a blog there is a huge opportunity to gain an SEO advantage. You can hit upon lots of longtail keywords and start ranking for other terms related to your industry, helping to increase your website’s traffic.

14. Blogs can help you gain more links

If you write about something really good, then people are going to share it, and this will result in you having more links pointing to your website. This is a fantastic way to naturally boost your SEO and gain more referral traffic.

15. Give your business a face

Who wants to be a faceless corporation? Nobody. By having a blog you can give your business a personality and attach a face – even a fake one – to your company. This will help to instil a bit more trust into your business.

16. Generate fresh content regularly

Instead of having a static site that doesn’t change, a blog makes sure that you regularly have fresh new content that your visitors can enjoy. This is also good, as it forces Google to crawl your website and keeps your website listed in the search engine rankings.

17. Keep up to date with the latest news

If something changes in your industry, talk about it. This will show your audience that not only are you an authority, but you are also up to date. This could be the clinching point for people choosing you over your competitors – again boosting sales through your blog.

What are you waiting for?

If seventeen, very good, reasons to start blogging aren’t enough for you then there is probably no hope. However, if this has convinced you that your business needs to start blogging then get in touch with us today. With years of experience dealing with hundreds of clients, we can help you make the most of your business through blogging.

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By

Stephanie Williams

Content Team Manager

After impressing Liberty on a work experience placement during her final year of university back in 2013, Steph was offered a role as a Junior Copywriter and joined the team after graduation. Since then, her hard work has seen her promoted multiple times to her current position leading the content team. She has a degree…

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