5 Types of Agency Marketer Because Everyone Loves a Stereotype

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Sophie Monks

Senior Social Specialist

As much as we like to think we’re a totes individual bunch, we can’t help but notice a few, ahem, patterns in the marketing biz. For starters, at last year’s Digital Marketing Show our MM spotted 5 people wearing the exact same checked shirt as him.

^There’s the scamp in action

Sartorial choices aside, there are even richer pickings to be found when it comes to personas. Sound the stereotype alarm, the sheep are on the loose:

#1 The Geek

Often bespectacled and operating multiple screens at once, there’s a tech wizard in every digital marketing agency. Nobody understands the inner workings of their spells, but they definitely have magic powers as they’re able to shazam solutions to complex problems with a sprinkle of coding and a slosh of boffin juice. Without these specialists deep sea diving into Javascript and what not, we’d be pretty darn lost. Take a bow.

#2 The Futuristic Fuhrer  


Just as you’ve got your head around the latest Google update, the futuristic fuhrer is ready and waiting with the latest wearable technology prototype. They scoff at the idea of a USB, cloud all the way, baby. He or she is always front row at events and conferences, in fact they’re probably the lead speaker at one happening near you right now.

The futuristic fuhrer is kind of exhausting and kind of brilliant and you can bet your last rolo that your agency needs them.

#3 The Client Hunter


Whether it’s schmoozing clients or working all night on a pitch submission, this tenacious greyhound loves the thrill of the chase. Failing isn’t in their vocab and they probably haven’t lost a competition since the year 5 sack race. They’re a hoot to be around and have bags of charisma, just don’t mention their millionaire cousin.

#4 Joaquin the Yuccie


You’ll find this cool cat working in the creative department. They’re not short of ideas and whether it’s chirping adjectives you’ve probably never heard of  – “Sharon’s typing is rather bellicose today” – or rooting for their agency to win that organic peanut butter brand, they’re stimulated by the new and now. Oh and they’re not really called Joaquin. But you knew that anyway.

#5 The Social Butterfly


Like a fly on the wall, you might not always notice the social butterfly, but they’re always there, catching you wolf down that corporate branded cake mid-bite and uploading the evidence to the company Twitter. Such is the power of their beady all-seeing eye, you wonder if they ever sleep. They hoover viral content and are all over the latest platforms before you can get a look in. Yubl, anyone?

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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