Insights

8 Marketing Monsters That Give us The Heebie-Jeebies

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Sophie Monks

Senior Social Specialist

In the spirit of Halloween, we’re on a mission to eliminate marketing’s biggest behemoths. Because as much as the industry can be innovative and exciting, there are a few good-for-nothing toerags that let the side down.

 
Let’s expose these pesky monsters once and for all: 
monster1
This fame-hungry fiend is in it for what he or she can get. They eat buzzwords for breakfast, drink the blood of others’ success, but are nowhere to be seen when things go wrong.
monster2
“Well, well, well. What do we have here? A tasty campaign idea that belongs to someone else – don’t mind if I do.” 
 
Sneaking around pinching ideas and mirroring competitor products is what the Beady-eyed Boogeyman does best. Be afraid, be very afraid.
monster3
This marketer comes from a town called Dullsville. The ZZZ-ombie will never win an industry award, but you’ll be bored to tears with their leaflet distribution, faceless content and cold calls.
monster4

Also known as a serial keyword stuffer, this trickster enjoys IP-spoofing, blog comment spamming and
other nefarious techniques. Panda and Penguin? There’s plenty more where that came from.

monster5

The Slimy Salamander is here today and gone tomorrow. They reel clients in with false promises and
flattery before slithering into the grease pool to spend their winnings.

monster6

The Jargon Jabberwocky is fluent in befuddling gobbledygook. Just listen out for the dreaded words
“clickbait”, “synergy” or “SEO-cial” and run for the hills.

monster7

What’s cooking in the Wasteful Witches’ cauldron? 500 corporate keyrings, 10 bogus campaigns, 4 frustrated copywriters and a sprinkling of junk mail. De-licious.

monster8

Everybody panic, there’s been a dip in web traffic! Everybody panic, launch day is coming! Find this
monster loudly declaring their woes to any co-worker in close range, probably sobbing, probably squeezing a stress ball.

Happy Hallowe’en!

Had enough of monstrous marketers? If you need a fast acting wizard to dispel the work of these ogres, then come hither at Liberty Marketing. Say hello @_libertydigital!

*All images are credited to Georgina Peach.

 

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By

Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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