A Day in The Life of a Digital Content Executive

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Sophie Monks

Senior Social Specialist

Hey Crispin! Introduce yourself…

I should start by mentioning that I have an unwavering love for dogs, everything after that is irrelevant. I’m 24, but 65 in mind, it’s rare to find me awake past 9. I’m also a big sports fan, mainly combat sports like Boxing, MMA, and Brazilian Jiu-Jitsu. Like most Welsh men, I love football; if you would like to know the provenance of Swansea City FC, I’m your man.

I’ve been with Liberty about 8 months now, antecedent to Liberty I worked at GoCompare and before that, a magazine publishing company. My journey to marketing began after studying a Journalism and Media degree at the University of Worcester. I’ve actually been in full-time employment since I was 15, one of my proudest accolades is being named the worst paperboy in Swansea history.

So, what are your role responsibilities?

At Liberty, I am responsible for a number of tasks across SEO and content.

Content-wise, I mainly work on digital campaigns, ideation, and content reviews/audits. People call me the ‘red-headed Don Draper’… *disclaimer: nobody calls me that.

On the SEO side of my role, I work on various different tasks, whether that’s tech SEO or tasks more on the strategic side. From keyword research and distribution to reviewing site structures, I’m willing to take on anything, especially if it’s something I’ve never done before. I enjoy a challenge.

What does a typical working day look like as a Digital Content Exec?

I start the day at 5, not because I like to pedal the Linkedin narrative that ‘you must get up early to be successful’, I mean, it helps. But, I get up early as I have a long commute from the God’s Land, the true capital of Wales, Swansea.

I start my morning with an initial browse of the socials, checking for any industry news; then it’s time to walk the dogs, drive to Cardiff, a quick hour in the gym and get ready for work.

When I arrive at the office, I organise my day with Trello, adding in everything I need to do for that day. A quick check for any industry news and then I’m ready to start my tasks for the day.

I worked in-house previously so the tasks weren’t as varied. Agency life is pretty different, which I love.

On average, I can work on around 8-10 tasks in a day, or if it’s a meatier piece, I’ll keep my head buried in it for a couple of days.

My days tend to involve; research, searching for and analysing data, ideating emails, meetings, calls, to name just a few of the things I do throughout the day. Once the day is done, I’ll drive home with a podcast before the sun begins to shine on me as I drive over the Port Talbot slip bridge and enter Swansea.

That’s a whistle-stop tour of my day.

What are the misconceptions of your role?

I find explaining my job to elderly relatives can become pretty misconstrued. After many conversations about my job, it’s become a Chandler Bing from Friends like subject; nobody knows what I actually do!

What do you enjoy most about your job?

It’s difficult to actually pin down what I enjoy the most. It may sound cliché, but I do really enjoy all aspects of my job. If I had to be specific, then maybe I would say that I get to be creative. Whether that’s with campaigns and content or my approach to SEO.

A day in the life of Crispin

Is there a project/campaign you’re particularly proud to have taken part in?

I’ve done a lot of work with Penguin Publishing; it’s been great to look into their site and the content on the site, to come up with some strong recommendations. I’ve provided support throughout the process, helping them to action these recommendations. Already, we are seeing some great results, it’s been very gratifying to see these things come into fruition.

What’s next for you at Liberty?

I’m happy with how I’m progressing within my current role, I’m enjoying all the new things I’m learning. Hopefully, I’ll be on the way to progressing into more of a senior role in the near future.

Do you have any advice for other budding Digital Context Executives?

As with all of digital marketing, it moves quickly. Keep yourself updated on the latest goings-on daily, read blogs, listen to podcasts and stay in the loop following Twitter and Reddit discussions.

A great way to come up with ideas, I’ve found is having a swipe file of campaigns you like, data pieces and simply content that inspires you. Not being afraid to learn new things outside of your day-to-day work remit can be really beneficial to your development, you may even find something you enjoy. I’ve recently taken up the big task of learning Python and learning Welsh (like many Welsh teens, I didn’t pay attention to it in school and have lived to regret it).

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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