A Day In The Life Of a PPC Specialist

Ever wondered what it's like day-to-day on a PPC team, or what a working day might look like for a PPC Specialist? Here, Guy reveals all…

Hey Guy! Introduce yourself:

Hey I’m Guy and I’ve been in digital marketing for over 10 years. My favourite clients to work with are eCommerce businesses – I love eCommerce and once owned a site selling some very weird and wonderful dog outfits and clothing… The emails and pictures I used to get from customers were the highlight of my day (yes, people do actually dress their dogs up in wedding dresses)!

I have a young German Shepherd Dog called Layla – she’ll wear a bandana but the crazy costumes aren’t for her. She likes to keep me as busy as my day job does.

So, what are your role responsibilities?

I provide recommendations and insight to client projects, which involves monitoring performance as campaigns progress. If I notice things that can be tweaked here and there I make improvements.

I check in daily with the PPC team to brainstorm and share project ideas – we’re always on the lookout for the next big client campaign so I work really closely with the strategists to plan out our ideas.

As “the Facebook guy” here at Liberty I also enjoy doing the odd training sessions for clients.

Other than that, I’ll support the team with any questions they might have about client accounts, and deal with any ad hoc requests that come through (which can really keep you on your toes).

What does a typical working day look like as a PPC Specialist?

6:00 am: I wake up and wander downstairs to let Layla out in the garden. She comes in, I make a bit of a fuss of her and then go straight out for the morning walk to the lake.

7:00:am: Come back and check my emails, feed the pooch and squeeze in a bit of Pilates for the old spine. Get ready to start the day!

9:45am: Check in with the team and discuss any issues and what we have on for the day. Crack on with what projects / meetings we have to do.

4:30pm: I try to log off around this time but it’s not always the case. Some people can switch off easily, but I like to finish my day knowing I have completed all the things on my to-do list.

What are the misconceptions of your role?

That Pay Per Click Marketing stands for Paperclips marketing. Yes, we get that a lot!

What do you enjoy most about your job?

I enjoy learning new things and being around people who have lots of good energy. There’s lots of that here at Liberty.

Facebook Ads are also a firm favourite, along with creating mad funnels!

How has COVID-19 impacted your role? What’s changed?

It’s been a big shift in the way some people work. For me it’s not so different as I’m used to working from home. It’s been quite an enjoyable experience overall as I get to spend more time with the fluff ball and look after my health and spine (I had an operation not so long ago, so it’s nice not to sit in a chair all day).

Is there a project/campaign you’re particularly proud to have taken part in?

Setting up a Facebook event for a school open day that was meant to run for 3 weeks. The school wasn’t sure what the uptake would be or how people would respond to an online-only event, so it was a nice surprise to see it fully booked within 2 days of launching.

What’s next for you at Liberty?

Who knows, right? The sky is the limit. Watch this space!

Do you have any advice for other budding PPC Specialists?

Just be yourself! Or if you’re really weird then maybe try to pretend to be someone else. But in all seriousness, don’t be afraid to shout out and ask for help or share ideas. Here at Liberty we really like tackling tasks as a team and thinking out loud because it helps us learn new things.