A new global strategic partnership between Disney and Google has formed, which in time will allow Google to serve ads on all Disney properties.
Philipp Schindler, Chief Business Officer at Google, says in an announcement:
“Disney and Google share a passion for bringing quality content and information to everyone, everywhere. With this new relationship, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.”
Disney’s unparalleled collection of brands and properties include ABC, ESPN, Marvel, Pixar and Star Wars.
Google, through the partnership, will be powering advertising across multiple channels on the web, in mobile apps, through connected TVs and at live events, on each brand/property.
For marketers using Google Ad Manager, this means an unrivalled opportunity to get their ads seen by some of the largest audiences in entertainment and sports.
Schindler ends with,
“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere.”
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