SEO | November 9, 2016
What Were Americans Searching for as Election Results Came in?
On November 9th, the world woke up to the news that Donald J Trump will be the next President of the United States of America.
A lot of people were surprised that someone with no Government experience (as well as overwhelming evidence that he’s a racist, womanising, tax-dodging misogynist) will now be the leader of the most powerful country on earth.
Many Americans stayed up through the night to learn the fate of their country. Those who were not happy with the result turned to Google to try and look for answers, comfort or just to vent. Here’s some search trends of what the population of the United States have been searching for in the last 24 hours, as the results were being revealed in the early hours of the morning.
Emmigration and Citizenship
As with Brexit, many people were looking to leave the country in the wake of the final result. It also left people looking for ways to renounce their citizenship.
There were clear spikes in war related terms as it was revealed that Trump would be in charge of America.
Stories of racism and sexism from Donald Trump seemed to be of interest in the early hours of the morning.
A clear trend of disappointment and frustration was seen increasing through the early morning. Equally as Donald Trump was announced winner, there was a clear spike in the term ‘elated’ later in the morning amongst his supporters.
Some Amercans started searching for extreme ways to change the next president.
It’s worth noting that these graphs do not show volume, but trends. It simply means more people were searching for those types of terms at that time.
As a lot of America is still asleep, we will keep these results updated throughout the day.