What Were Americans Searching for as Election Results Came in?

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Sophie Monks

Senior Social Specialist

On November 9th, the world woke up to the news that Donald J Trump will be the next President of the United States of America.

A lot of people were surprised that someone with no Government experience (as well as overwhelming evidence that he’s a racist, womanising, tax-dodging misogynist) will now be the leader of the most powerful country on earth.

Many Americans stayed up through the night to learn the fate of their country. Those who were not happy with the result turned to Google to try and look for answers, comfort or just to vent. Here’s some search trends of what the population of the United States have been searching for in the last 24 hours, as the results were being revealed in the early hours of the morning.

Emmigration and Citizenship

Leave Country


As with Brexit, many people were looking to leave the country in the wake of the final result. It also left people looking for ways to renounce their citizenship.


Nuclear War

Nuclear Bunker

There were clear spikes in war related terms as it was revealed that Trump would be in charge of America.

Social Issues




Stories of racism and sexism from Donald Trump seemed to be of interest in the early hours of the morning.




Fuck This


A clear trend of disappointment and frustration was seen increasing through the early morning. Equally as Donald Trump was announced winner, there was a clear spike in the term ‘elated’ later in the morning amongst his supporters.


Extreme Solutions


Some Amercans started searching for extreme ways to change the next president.

It’s worth noting that these graphs do not show volume, but trends. It simply means more people were searching for those types of terms at that time.

As a lot of America is still asleep, we will keep these results updated throughout the day.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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