Campaigns We Love: Burberry’s Festive Film

I’m so besotted with this Burberry advert that I felt an overwhelming need to discuss it.. somewhere..anywhere! So here it is…

The Tale of Thomas Burberry tells the story of Burberry’s founder (beautifully depicted by Domhnall Gleeson), highlighting the key events that have shaped the brand’s history.

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It is one of the most stunning pieces of cinematography I’ve seen from a brand. Of course, it helps that it was directed by the insanely talented Asif Kapadia, who also directed the incredible portrayal of Amy Winehouse’s life in his award-winning documentary film, Amy.

The film is beautifully shot, the casting is on point, the music is dreamy and it’s gorgeously on-brand. The shot of Sienna Miller walking along with the scarf billowing behind her is a lovely nod to the brand’s iconic print that the mass market will recognize, whilst fans of the brand will love seeing the story behind the creation of the iconic trench (and whilst we’re on the subject, can we also take a second to appreciate this campaign).

As the story is told, the suspense builds and, if you’re anything like me, you’re fascinated, intrigued, captivated and CANNOT WAIT to see the full movie… seriously, I couldn’t believe this wasn’t a real film!

The feedback

The YouTube video alone has racked up over 14 million views since its launch in November and is such a conversation piece that people all over the world are distraught at the prospect that this is actually a trailer and not a full movie.

I’ve run out of adjectives to describe how I feel about this advert, but no piece of content has ever made me feel so excited, engrossed and frustrated in just 3 minutes. It is the ultimate ‘leave you wanting more’ concept and, quite frankly, it’s torture…in a good way.

What do you think about the film? Do you have any examples of video marketing that you want to shout about? Let us know!

Find out more about the campaign here.