Category: Analytics

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Get Smarter Display Targeting with Custom Intent Audiences

We’ve got a nifty little insider tip for you that is a powerful addition to display campaigns. Having experienced impressive results using the feature and realising nobody appears to be talking about the bonus targeting option, we have stepped up to the mark to share this snippet of genius with you.

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Attribution models explained using FIFA World Cup data

It started with a dilemma. For four weeks in June and July, we (like most other people) got incredibly emotionally invested in the 2018 World Cup in Russia. We had sweepstakes, a special FIFA night, a lot of Three Lions on the office stereo and a ‘lot’ of English tears on semi-final day.

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The 5 Key Takeaways from Our Talk at CIM Wales Analytics Masterclass

– On the 19th of June, Sam Roberts, our Digital Marketing Consultant, took part in the CIM Wales Analytics Masterclass. Alongside other speakers, he took to beating the jargon out of Analytics in the hope to provide people with a better understanding. Here is a round-up of the 5 key takeaways. 1) Machines are not … Continued

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The Tragic Trends: Relinquished Resolutions of 2017

  It turns out that 22nd of January is when the majority of us abandon our well-meaning resolutions and revert back to bad habits and behaviours. How do we know? Well, Google Trends told us of course.

Google has Enhanced Ecommerce!

(image: Colderice) Google announced this week it is updating Analytics for enhanced ecommerce. What does this mean for you if you run an online shop? Enhanced eCommerce for Google Analytics This latest development means eCommerce store owners will be able to quickly access more data regarding how customers are interacting with their site. Under the … Continued

8 Easy Ways to Impress Your Boss with Google Analytics

(image: ToonPool) Google Analytics may seem like a massively confusing system that you’ll never get your head around, but once you understand the basics it’s pretty easy to navigate. Here are a few simple ways marketers can impress senior management with their Analytics knowledge: 1. Tell your boss how people find your website It’s easy … Continued

How to Use Site Search to Grow Your Website

No matter how well your website works, there is almost always room for improvement. The battle isn’t over simply by getting visitors to your website, you need to find out how they are interacting with your website in order to make the most of their visit. One of the best ways to learn about how … Continued

Three SEO Tools to Make Your Job Easier

(image: Farm 5) When it comes to SEO everyone and their dog is trying to sell you thousands of different tools to help improve the way you do it. You can find everything from the black hat backlink generators to webmaster tools straight from Google. But what tools should you actually invest your time in? … Continued