Category: Content

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
blog-featured-img_digital-pr-trends-2019

3 PR Trends On the Rise in 2019

I can’t believe that it is April already, where has the time gone? Hopefully though, this means the sun is on its way – yippee! Just like any type of marketing (and the British weather), the trends for digital PR are ever changing, and while some traditional PR methods are going out of the window, … Continued

Blog-Featured-Img-Tasteless-Reactions

Tasteless Trendjacking and Keyword Squatting

Trendjacking tragedies is still a thing. This is not ok. Will people ever learn how destructive shameless self promotion by trendjacking tragedies is to a brand?! We investigate with our ongoing evergreen content.

Blog-Featured_Imagery-In-Ads

How Best to Use Imagery to Drive Ad Campaigns

Something catch your eye? Imagery is central to ensuring your ad campaign reaches who it needs to. In a world where we’re overwhelmed by information, entertainment and visual sensations, it can be tough to stand out.

Blog-Featured-Img-Legislation

What is “link tax”? And, are “censorship machines” a thing?

Worried about “link tax” and “censorship machines”? Don’t be. Here’s why… Yesterday, over 400 European lawmakers passed new legislation which addresses copyright online. The controversial new laws have been referenced as Article 11 and Article 13 and they’ve already caused quite a stir.

Blog-Featured-Img_GooglesBirthday

Google turns 20! But how well do you know them?

On the 4th of September, it will be Google’s birthday (alongside Beyoncé and Mark Ronson too – but Google trumps ofc) and the multinational technology company will turn 20.   Finally waving goodbye to their teenage years it turns out Google is a millennial just like us, which is pretty hard to believe when you consider … Continued

Blog-Image_FIFA-Attribution-Models-Explained-00-Featured2

Attribution models explained using FIFA World Cup data

It started with a dilemma. For four weeks in June and July, we (like most other people) got incredibly emotionally invested in the 2018 World Cup in Russia. We had sweepstakes, a special FIFA night, a lot of Three Lions on the office stereo and a ‘lot’ of English tears on semi-final day.

Blog-Featured-Img_Marketing-Conundrums

Overcoming the Obstacle of Outreach Marketing

With the advancements in digital advertising and the exponential rise of social media, it’s become easier for businesses to get their name in front of prospective customers. Yet, with the increased opportunity comes a rapid rise in competition; how can you stand out in a saturated market?