Could ChatGPT Replace Google?
Towards the end of 2022, OpenAI released its large language model, ChatGPT, to the public. It is built on top…
Unsexy Digital Marketing is Key for Digital Growth
From automated customer service chatbots to A/B testing and influencer marketing, it’s a very busy industry for small business owners…
Make Building Brand Trust A Priority
Trust, Post-Pandemic The issue of building and maintaining trust has been with us long before Covid-19. For years, public trust…
How to Run an Agency: 5 Lessons I’ve Learned Over the Last 13 Years
Liberty turns thirteen this week. The agency I started in my spare bedroom during The Great Recession is now a…
Expanded Text Ads vs Responsive Search Ads: What’s the difference?
We have been running responsive search ads (RSAs) alongside expanded text ads (ETAs) for a number of our clients. Here’s…
What It Means To Be A Woman In The Digital Marketing Industry
This year, the widely marked day brings a particularly powerful slogan; #ChooseToChallenge with the message ‘with challenge comes change’. With…
Marketing for the Year Ahead: Digital Marketing Trends 2021
When it comes to the top marketing trends in 2021, there are already some areas of interest we recommend paying…
Share of Search: Thoughts and suggestions from a performance marketer
Les Binet, the Head of Effectiveness at adam&eveDDB a world-renowned expert in the field of marketing effectiveness, has been using…
Firebreak Lockdown Sees Online Sales Of Non-Essential Items Grow by 88%
The latest firebreak Lockdown across Wales brought a ban on supermarkets selling non-essential items. This was partly to protect smaller…
The Most Important Digital Marketing Lessons We Learned From Lockdown
I delivered this webinar on the 22nd of September, to share what the successes were during the lockdown and what…
How We Used Business Data To Transform PPC Bidding And Win An Award
This is a story about questioning everything you possibly can about the value of paid traffic and applying as much…
COVID-19 and Property. What’s Happening?
On the 23rd of March, Boris Johnson announced a nationwide lockdown forcing millions of us into the four corners of…
