When looking to test international markets, there is not a more cost-effective approach than with digital marketing.
Category: PPCThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Increase sales by an average of 12.8% by publishing rich product information to your Shopping ads.
Something catch your eye? Imagery is central to ensuring your ad campaign reaches who it needs to. In a world where we’re overwhelmed by information, entertainment and visual sensations, it can be tough to stand out.
It sounds too good to be true, but should you be so sceptical of Google Smart Shopping or can it indeed bring you digital advertising success?
A new global strategic partnership between Disney and Google has formed, which in time will allow Google to serve ads on all Disney properties.
Nobody likes to feel like they’re missing out. Do you always feel like people you know are up to more exciting things than you? A little envious of Liberty Marketing’s poppin’ Instagram feed? Suddenly compelled to buy something based off an ad pushing exclusivity?
We’ve got a nifty little insider tip for you that is a powerful addition to display campaigns. Having experienced impressive results using the feature and realising nobody appears to be talking about the bonus targeting option, we have stepped up to the mark to share this snippet of genius with you.
On the 4th of September, it will be Google’s birthday (alongside Beyoncé and Mark Ronson too – but Google trumps ofc) and the multinational technology company will turn 20. Finally waving goodbye to their teenage years it turns out Google is a millennial just like us, which is pretty hard to believe when you consider … Continued
The last couple of years has seen a dramatic rise in the number of people using programmatic advertising. According to eMarketer programmatic display spending will reach nearly $33 billion in 2017. This rise and large spend quantity means that the RTB (real-time bidding) landscape has seen a substantial rate of evolution with new features, capabilities … Continued