Category: PPC

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Blog-Featured-Img_FOMO

How to use FOMO Effectively

Nobody likes to feel like they’re missing out. Do you always feel like people you know are up to more exciting things than you? A little envious of Liberty Marketing’s poppin’ Instagram feed? Suddenly compelled to buy something based off an ad pushing exclusivity?

Blog-Featured-Img-CustomIntent

Get Smarter Display Targeting with Custom Intent Audiences

We’ve got a nifty little insider tip for you that is a powerful addition to display campaigns. Having experienced impressive results using the feature and realising nobody appears to be talking about the bonus targeting option, we have stepped up to the mark to share this snippet of genius with you.

Blog-Featured-Img_GooglesBirthday

Google turns 20! But how well do you know them?

On the 4th of September, it will be Google’s birthday (alongside Beyoncé and Mark Ronson too – but Google trumps ofc) and the multinational technology company will turn 20.   Finally waving goodbye to their teenage years it turns out Google is a millennial just like us, which is pretty hard to believe when you consider … Continued

programmatic ad fraud

Programmatic Ad Fraud: Fraudsters’ Top 5 Favourite Ad Fraud Methods

The last couple of years has seen a dramatic rise in the number of people using programmatic advertising. According to eMarketer programmatic display spending will reach nearly $33 billion in 2017. This rise and large spend quantity means that the RTB (real-time bidding) landscape has seen a substantial rate of evolution with new features, capabilities … Continued

conversion rate

How to Improve the Conversion Rate of Your Digital Display Advertising

  If you’re running online display advertising, but aren’t gaining the conversions or return on investment you were hoping for, there could be a number of things wrong which are causing this. But not to worry, our PPC Specialist Nick Richards is here to the rescue. Here Nick will talk you through a number of … Continued

Black Friday Guide

The Liberty Black Friday Guide

With just over one month to go, but there’s no time like the present to start your Black Friday 2017 marketing strategy. In fact, if you don’t start soon, it may be too late! But not to worry, we’ve got your back. Our Digital Retail Strategist, Rachel, has teamed up with Chris, our Digital Delivery … Continued