Category: PPC

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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How Best to Use Imagery to Drive Ad Campaigns

Something catch your eye? Imagery is central to ensuring your ad campaign reaches who it needs to. In a world where we’re overwhelmed by information, entertainment and visual sensations, it can be tough to stand out.

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How to use FOMO Effectively

Nobody likes to feel like they’re missing out. Do you always feel like people you know are up to more exciting things than you? A little envious of Liberty Marketing’s poppin’ Instagram feed? Suddenly compelled to buy something based off an ad pushing exclusivity?

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Get Smarter Display Targeting with Custom Intent Audiences

We’ve got a nifty little insider tip for you that is a powerful addition to display campaigns. Having experienced impressive results using the feature and realising nobody appears to be talking about the bonus targeting option, we have stepped up to the mark to share this snippet of genius with you.

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Google turns 20! But how well do you know them?

On the 4th of September, it will be Google’s birthday (alongside Beyoncé and Mark Ronson too – but Google trumps ofc) and the multinational technology company will turn 20.   Finally waving goodbye to their teenage years it turns out Google is a millennial just like us, which is pretty hard to believe when you consider … Continued