Christmas didn’t seem that long ago, did it? Suddenly, it’s April, our New Year’s Resolutions have long been abandoned, and now the second-best marketing opportunity of the year is here: Easter.
If you haven’t heard about it, the “EAT” update (also known as “Medic”) completely changed the way that businesses now need to prove expertise and communicate authority with search engines.
This is John Mueller, he is a Webmaster Trends Analyst at Google. He is the connection between Google’s internal search and engineering teams with the “real” world outside of Google.
The way we talk about and consider search intent hasn’t changed much since 2002 and Google’s ranking factors have matured immensely since then.
There are many metrics used to gauge the quality and trustworthiness of a site, the most common of which is Domain Authority.
When looking to test international markets, there is not a more cost-effective approach than with digital marketing.
Brits have moved from sending anonymous cards to buying extravagant gifts for their loved ones, gal-pals and even their pets. Today, we look at 2019’s trends.
The industry standard for measuring the value of a site and the strength of a domain is changing.
Worried about “link tax” and “censorship machines”? Don’t be. Here’s why… Yesterday, over 400 European lawmakers passed new legislation which addresses copyright online. The controversial new laws have been referenced as Article 11 and Article 13 and they’ve already caused quite a stir.