Category: Social

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Tasteless Trendjacking and Keyword Squatting

Trendjacking tragedies is still a thing. This is not ok. Will people ever learn how destructive shameless self promotion by trendjacking tragedies is to a brand?! We investigate with our ongoing evergreen content.

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Valentines Day, to gift, or not to gift?

Brits have moved from sending anonymous cards to buying extravagant gifts for their loved ones, gal-pals and even their pets. Today, we look at 2019’s trends.

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How to use FOMO Effectively

Nobody likes to feel like they’re missing out. Do you always feel like people you know are up to more exciting things than you? A little envious of Liberty Marketing’s poppin’ Instagram feed? Suddenly compelled to buy something based off an ad pushing exclusivity?

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Overcoming the Obstacle of Outreach Marketing

With the advancements in digital advertising and the exponential rise of social media, it’s become easier for businesses to get their name in front of prospective customers. Yet, with the increased opportunity comes a rapid rise in competition; how can you stand out in a saturated market?

mental health

It’s Time to Discuss Mental Health: Is Instagram Influencing Body Image?

I don’t know about you, but my first encounter with a selfie was back in the early noughties. Back then, big hair and heavy black eyeliner were perfectly framed by a flip phone held at a ridiculously high angle so you could get that ideal ‘emo’ MSN Chat profile pic.

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Is the Facebook Audience Network FAN-tastic?

  “When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).

Facebook targeting

Alix’s Take on the Scariest Facebook Targeting Options of All Time

If you’re anything like us, then you’ve been sharing humble brag holiday snaps, embarrassing time hops and hilarious GIFs on Facebook for nigh-on a decade. In this time, Facebook advertising has come an awfully long way and you can now target social users to a creepily specific level.

pinterest

Find Your Treasure Trove through Promoted Pins. It’s Seriously Pinteresting…

Visual content has grown to become the easiest and most desirable to consume. Just about every dominant social networking platform allows marketers to showcase visual content to some capacity, but that doesn’t necessarily mean that they all represent the best medium for visual promotion.

catching a jinx on pokemon go

Gotta Catch ‘Em All: The World’s Penchant for Pokémon Go

Have you noticed the increasing number of people walking around in a daze talking about virtual monsters, attacking gyms, hatching eggs and using incense? Don’t panic! The apocalypse hasn’t arrived … but Pokémon Go has!