How Google Passes Link Juice; Explained with Coffee

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Sophie Monks

Senior Social Specialist

Link equity or link juice is the value a page passes to another page. It’s the sweet stuff that search engine Google uses to determine page rank, giving more credit to websites that have a series of good quality backlinks. Good quality backlinks are usually links to a page from an authoritative site, one that is closely linked with a trusted seed set (for example .gov sites), that is topically relevant and doesn’t link to spam.

When one web page links to another, some of the authority or value of the linking page is passed to the linked page. This link equity can have a positive impact on the linked page’s search engine rankings, as it signals to search engines that the page is trustworthy and valuable.

Link equity is influenced by several factors, including the relevance of the linking page to the linked page, the authority and quality of the linking page, and the anchor text used in the link. The more relevant, authoritative, and high-quality the linking page, the more link equity is passed to the linked page.

Link equity can be strengthened through various SEO tactics, such as building high-quality backlinks from reputable websites, optimising anchor text, and improving the overall content and user experience of the linked page.

But in recent years, what denotes a “good quality backlink” has changed, and like ‘short’ and ‘tall’ coffees the quality of links aren’t equal. Our coffee fuelled infographic will shed light on the powerful backlinks and expose the weak for even better link building.

Some of our list have been confirmed by Google, others patented, but please note these rules are not set in stone. If anything, they’re attributes that interplay with one another; with the combination of two outweighing one, etc.

google's valuation of links infographic
Link Valuation Infographic created in-house by Liberty Marketing

Like our infographic?

Please, feel free to share it to social and on your own blogs! But be sure to link back to us @_libertydigital on Twitter, or with a precious backlink from your blog. We hope you enjoyed the coffee reference; we certainly did.

Do you need help with your backlink profile?

Backlinks are part of a long term SEO strategy, and as we say, SEO is a marathon not a sprint. To get a better understanding of this checkout our blog, how long until I see SEO results to understand how SEO is the long term project you never knew you needed.

Speak with a member of our SEO team today! Contact us using the top right hand button of our sticky nav or find out more about our professional SEO agency.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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