Insights

How to provide Expertise, Authority and Trust (EAT), a guide to the Google Medic update

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Sophie Monks

Senior Social Specialist

If you haven’t heard about it, the “EAT” update (also known as “Medic”) completely changed the way that businesses now need to prove expertise and communicate authority with search engines.


Websites belonging to brands big and small were hurt and saw a fall in rankings, this presents an opportunity to outshine competitors when Google is judging who you are and whether you should rank above the competition.

Most of the marketers we meet are unaware of the situation, so the SEO agency and Content Marketing services teams at Liberty put together a comprehensive EAT guide, which explains the whole update in detail and shows what you need to do differently when creating, uploading and promoting content as a result of the algorithm update.

There’s no gateway to access the content, we just wanted to provide a free, invaluable guide to understanding Google’s ranking system and how you can work towards being visible there.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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