How to Use Longtail Keywords to Boost Your Blog

Last modified:
Stephanie Williams

Content Team Manager

People search for a whole range of things. Sometimes they just type in basic keywords, while other times they ask full blown questions.
For example, if someone was looking for a film they couldn’t remember, say Armageddon, they may type: “space films” or they could search “what is the Bruce Willis film in space when he saves earth?”
Understandably, these searches will turn up different results and you can use this information to drive traffic to your website:

Why use longtail?

This is the big question. Why focus on keywords that don’t receive the largest amount of traffic? There are several reasons that you will want to tackle longtail, such as driving more relevant traffic to your site or not having to go up against such strong competition, allowing you to rank higher.
Unlike core terms, longtail takes advantage of natural language search, which is becoming increasingly popular with mobile technology and voice searches. This means that there is much greater variety in search terms, making it hard to target the specific ones you need for your campaign, but also reducing the chance of hard competition.

Finding longtail suggestions

To the outrage of SEOs everywhere Google decided to no longer display search terms. But this doesn’t mean that finding longtail keywords is impossible. In fact, there are many tools you can use to pinpoint these useful phrases, some of the best ones include:
• Ubersuggest
• Google Auto-Fill
• Google AdSense
• Social Media Searches
All of these tools can help to generate ideas for longtail keywords that are commonly used, based on your main keyword terms. If you use AdSense, it will provide you with rough traffic estimates for the search terms. This will allow you to get a better understanding of how much relevant traffic will come through that specific campaign.

Before diving in headfirst

Once you’ve picked out a couple of longtail terms you may be tempted to dive straight into chasing these phrases. However, it is important to check the competition before you do anything else.
You may find that some of your biggest competitors are already chasing some of the more valuable longtail terms, which can make it very difficult to compete. A little bit of research can save a lot of time and effort and ensure that your hard work does eventually pay off.

Creating the content

Once you have a list of longtail keywords you will need to create blogs that are focused on these phrases, without it reading spammy. This is where many people fall down, but if you can do it well then you’ll shoot up in rankings and see a significant boost in traffic. Do it wrong however and you could get a nasty slap on the wrist from Google, something you really don’t want to happen!
If you want to make the most out of longtail keyword research and take the risk away from being penalized for poor content then talk to the friendly team at Liberty Marketing today. With years of experience and proven results our SEO agency in Wales can help you to increase the amount of traffic your website receives – you’ll be delighted with the results!

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Stephanie Williams

Content Team Manager

After impressing Liberty on a work experience placement during her final year of university back in 2013, Steph was offered a role as a Junior Copywriter and joined the team after graduation. Since then, her hard work has seen her promoted multiple times to her current position leading the content team. She has a degree…

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