Liberty News | October 19, 2015
Liberty’s Been Shortlisted for Two UK Search Awards 2015!
We are proud to announce Liberty Marketing has been recognised for its work with Free Super Tips and has been shortlisted for not one, but two UK Search Awards!
What is the UK Search Awards 2015?
Now in its 5th year, the UK Search Awards in association with Bing Ads celebrate the expertise, talent and achievements of the search industry and is regarded as the premiere celebration of SEO, PPC and content marketing in the UK.
Hundreds of entries from experienced digital agencies are submitted each year and these are whittled down to a shortlist for 28 categories. The winners are then chosen by a team of esteemed judges, including: James Murray, UK Search Advertising Lead at Microsoft, Nick Andres, SEO Manager for Debenhams, and Becky Ashley, Head of Search and Digital Acquisition at Barclays.
Winners will be announced at a prestigious awards ceremony at The Ballroom in London South Bank on Thursday 26th November. Wish us luck!
Why Have Liberty and Free Super Tips Been Shortlisted?
Liberty Marketing and Free Super Tips have been nominated for Best Low Budget Campaign and Best Use of Content Marketing for our work on interactive and engaging content. The shortlisted project is a quiz we created for Free Super Tips’ website entitled – Which Deadline Day Player Are you?
Project Objectives – The aim of the campaign was to create a buzz around the football deadline day and increase brand awareness, website referral traffic and social interaction with the football tipping website. The mobile friendly, humorous and easy to use quiz asked a number of questions regarding decisions made on a typical transfer deadline day to determine which player the user is likely to be.
Results – The quiz saw great success, especially on social media. Over 8,000 website sessions were received in the space of 4 days, with 3,400 of these being new sessions.
This traffic was extremely healthy too, with impressive engagement statistics: The bounce rate was just 14.37% and the average session duration was 7 minutes and 22 seconds.