You Know You Work in PPC When…

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Sophie Monks

Senior Social Specialist

If you work in PPC, the chances are you are slightly different to other humans. Some of these differences are likely down to nature, but others can be attributed to being nurtured in the world of PPC. The moments often present themselves and you find yourself thinking “only a PPC person will truly experience this”. Here are our selected moments that define you as a PPC person.


You know you work in PPC when…

1. You set an automated rule and all trust flies out of the window.


Do people who set automated rules and trust them to run as required even exist? Seriously, let us know about that, we would love to meet them. PPC people are not renowned for being comfortable with relinquishing control – especially to a robot.

2. You see another person’s ad and instantly weigh up costings and how much you like the company before clicking on it.


Typically, a PPC person can guess with moderate accuracy how much that keyword or placement cost the company. Disliked companies may find themselves with a rogue click and no conversion, but more often than not, PPC people will avoid the ad altogether and opt for an organic click instead.

3. Hero Conf and Brighton SEO are PPC versions of a festival.


From excitedly checking out the line-up of speakers and gossiping with your colleagues about who you want to see and how well you know them (possibly with an exaggeration or two) – the anticipation is real.

4. You’re constantly disappointed that you still can’t sort by labels in AdWords interface.


You know this isn’t an option. You still click on the ‘Labels’ box. You grumble internally. You know, just in case.

5. Broad match keywords are scary.


You literally cannot fathom people that can bid on a broad keyword and sleep at night. But modifier is fine. Nice, sexy, almost-safe broad match modifier.

6. Seeing someone click on your ad with no intention to buy is heart-breaking.


We give that stern look and gently advise avoiding doing this. A little part of us died inside during that split second the ad was clicked. It feels so much worse when you do it yourself…

7. Reporting week pressure cannot be described in words…


8. …But the feeling you get when you realise the reports have wonderful stats makes it all worth it.


9. You can’t search for anything on Google or Bing without slating/praising the ads at the top.


You see these every day from the other side and now you’re quite the critic, aren’t you?

10. Your new definition of momentary despondency: realising your ad is one character too long.



Are You a PPC Person?

Can you relate to these? Maybe you have some extra PPC-isms that have been missed, we’d love to hear them! Tweet us @_libertydigital.
Or maybe you would like to own your very own PPC person – we’re very easy to look after. We eat numbers and need occasional attention. Contact us today to discuss adopting a PPC person for your company or find out more about our PPC services on offer.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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