Liberty Goes Back To School

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Sophie Monks

Senior Social Specialist

Earlier this year, the trade industry body, techUK, released the report We’re just not doing enough – Working together to meet the digital skills challenge‘. This report highlighted a number of recommendations to encourage children and young people to learn digital skills that will be crucial for future jobs in a digitally focused world.

  • Recommendations from the report included:
  •  Demystify tech and inspire young people
  •  Make tech fun in the classroom
  • Ensure schools are equipped to teach computing
  • Support and empower our teachers

At Liberty we understand the necessity for digital skills within the workplace. We have firsthand experience of how employing digital centric marketing strategies can grow a business, helping increase profit and, in turn, creating more jobs.

So in order to help train the next generation of digital marketers, we sent one of our Account Coordinators back to school. He met a group of Year 10 students who had just started a qualification in Interactive Creative Media and were keen to get some real world advice to help them start their projects.


Paul, who has been with Liberty for just over a year and previously worked in the marketing department for a school, ran a two hour workshop for 20 students enrolled on the Level 2 Interactive Creative Media course. They started a mini project and carried out some tasks that are done every day at Liberty. These included:

  •     Persona Workshop
  •     Competitor Analysis
  •     Website Design Evaluation

The students first identified target personas that would be crucial to their business. They then learned how best to communicate with these people by investigating and understanding their goals, fears and experiences, and tailoring content with these factors in mind.

They then identified competitors and evaluated their websites; assessing elements such as content, navigation and usability. The students will continue this project to learn new digital skills to help them pass their course.

Anthony Capel, the course leader at Pontypridd High School said:

“Paul was a fantastic asset during his 2 hours session with the pupils from Pontypridd High School. The pupils were fortunate to gain an insight into a modern company that completes work in sectors that did not exist 10 years ago. This was an invaluable experience for the learners to speak to and work with a professional from an industry that they may well now look into as a future career.”

If you’re inspired by these youngsters and their newfound knowledge, and want to learn more about how digital marketing can benefit your business, then drop us an email and one of our experts will get back to you to discuss your options.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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