Liberty News | October 24, 2017
Liberty present at the CIM Wales Search Masterclass
On Wednesday 18th October 2017, a handful of the Liberty team headed down to Cardiff and Vale College for an inspiring day discussing all things SEO at the Chartered Institute of Marking’s search masterclass – the first under the new CIM Wales board.
What Did We Get Up To?
As the largest specialist digital marketing agency in Wales we were honoured to play a considerable part in the event. Our Digital Consultant, Sam Roberts, presented his take on how to get the most out of Google Analytics, covering how to identify and measure key performance indicators (KPIs) as well as how to tackle the tricky topic of attribution.
Then our founder and MD, Gareth Morgan, took to the stage to discuss all things PPC-related. Specifically, he covered the basics of quality scores and how the display network works, and how to implement advanced audience targeting.
Of course, our Marketing Manager, Paul Hunter was also on hand to share his wisdom and to take a few snaps of the event too.
Liberty is lucky-enough to have strong working relationships with major search engines, Google and Bing, and invited Vikas Arora from Bing Ads UK to present to the eager-to-learn audience. Vikas graciously accepted and shared his thoughts about the future of search with specific emphasis on artificial intelligence and voice search.
Get to Know Liberty
If you attended the CIM event then you can access Gareth’s slides on PPC and Sam’s presentation on Analytics. Also be sure to check out Sam’s helpful guide on Analytics tools here (password in presentation!).