SEO | April 9, 2015
Mobilegeddon: What to Expect From Google’s April 21st Update
When it comes to algorithm updates, digital marketers across the globe are used to being surprised by Google.
Apps will also get a huge boost from the update. After April 21st, users that are signed into specific Android apps will see that content from apps is more prominent in search results.
What will mobilegeddon discriminate against?
- Unplayable videos – pages with Flash videos, or other formats that aren’t supported on mobile devices, will suffer diminished rankings
- Blocking spiders from seeing content – your site’s robots.txt must present exactly the same information to search engine spiders as it does to mobile users
- Incorrect redirects – pages that are redirected to mobile from desktop must go to the corresponding page
- Mobile-only 404s – sites that show content to desktop users but display a 404 page to visitors on mobile will be adversely affected
- Invasive app interstitials – web pages shouldn’t display huge interstitials that encourage users to view content on an app instead
- Cross-platform links – sites shouldn’t have links that go from mobile pages to desktop pages and vice versa
- Slow web pages – any pages that take too long to load will be demoted in search results
Is your site ready for mobilegeddon?
Google also has its own mobile-friendly test that allows you to see whether your site has any issues ahead of the algorithm change.
How are the big boys doing?
However, many household names could be affected come late April.