The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

August at Liberty. A month of summertime serenity (as if!).

“Now guess who’s back with a brand new rap…” Indeed Eminem made a comeback with a surprise 13-track album, Kamikaze, at the end of the month but we don’t really care about that (though Charlotte would argue otherwise!). Instead, we’re referencing our monthly round-up. It’s been a little while, but we’re keen to pick these back up … Continued


Google turns 20! But how well do you know them?

On the 4th of September, it will be Google’s birthday (alongside Beyoncé and Mark Ronson too – but Google trumps ofc) and the multinational technology company will turn 20.   Finally waving goodbye to their teenage years it turns out Google is a millennial just like us, which is pretty hard to believe when you consider … Continued


Attribution models explained using FIFA World Cup data

It started with a dilemma. For four weeks in June and July, we (like most other people) got incredibly emotionally invested in the 2018 World Cup in Russia. We had sweepstakes, a special FIFA night, a lot of Three Lions on the office stereo and a ‘lot’ of English tears on semi-final day.


The 5 Key Takeaways from Our Talk at CIM Wales Analytics Masterclass

– On the 19th of June, Sam Roberts, our Digital Marketing Consultant, took part in the CIM Wales Analytics Masterclass. Alongside other speakers, he took to beating the jargon out of Analytics in the hope to provide people with a better understanding. Here is a round-up of the 5 key takeaways. 1) Machines are not … Continued


Overcoming the Obstacle of Outreach Marketing

With the advancements in digital advertising and the exponential rise of social media, it’s become easier for businesses to get their name in front of prospective customers. Yet, with the increased opportunity comes a rapid rise in competition; how can you stand out in a saturated market?


There’s No Such Thing As Boring Industries, Just Boring People

When you think about content marketing, it’s natural to jump straight to the standout examples such as Red Bull and their adrenaline-filled creations, or Secret Escapes and their luxurious retreats in exotic locations.


Top 5 Examples of Great B2B Content Marketing

At Liberty, we believe that there’s no such thing as a boring industry. With that being said, we’re all too familiar with the sad puppy-dog eyes of B2B marketers when they see a new and exciting B2C campaign. Yet, we’re here to show you that B2C marketers needn’t have all the fun.