Content | February 15, 2012

SEO Copywriting: Getting the Balance Right

Occasionally, amongst the more measurable techniques of link building and PPC advertising, SEO copywriting gets overlooked. Yet great SEO copywriting is an extremely valuable string to your online bow, performing numerous roles which improve your rankings, attract traffic, engage visitors and convert visits to sales. So why is SEO copywriting so powerful? And why is it so tricky to get right?

Proverbially, the pen (or keyboard) is mightier than the sword and this is exactly the case with SEO copywriting. Great writing and clever keyword usage is vital to a high-performing website. The reason that getting your SEO copywriting right is so tough is because it needs to perform multiple functions. You should expect your content to:

  • Improve Your Rankings
    Careful keyword insertion will help to get your page ranking highly for your chosen search terms. As a rule of thumb, the higher the keyword density, the better chance your page has of ranking highly. However, a ridiculously high keyword density will look awful and may even be discounted as pure spam, this is terrible SEO copywriting. The trick is to get the balance between high keyword density and great web copy just right.
  • Represent You & Your Business
    The text on your website tells your customers everything they need to know about you and what you do. It is a public representation of what you are all about. Great SEO copywriting will give your content the professional edge it needs to impress. Sloppy grammar and spelling are a real turn off for visitors. They suggest a lack of care and professionalism.
  • Engage Visitors
    The right kind of SEO copywriting will be able to give off exactly the vibe your target audience will respond to. Once the SEO copywriting on your site has enticed visitors via top search rankings, it now has the job of getting your visitors excited about your business. Whether you’re looking for a slick, professional style or a more youthful, upbeat tone, the services of a great SEO copywriting team can help you hit the perfect note.
  • Convert Sales
    Now your visitors have been directed to your website, it is the combined job of your design, your product and the SEO copywriting on your site to sell. Creating engaging, keyword rich content which is persuasive all at once is no easy task and it is only too easy to get it wrong.

SEO copywriting is all about balance. That might sound a little bit zen but finding the perfect compromise between a high keyword density, an engaging tone and text that sells is an art form. The trick is to decide upon your priorities. Decide whether your main concern is boosting your rankings, building on your image or converting sales. Here at Liberty we’ve found that asking our clients to rank these concerns from 1-3 allows our experienced SEO copywriting team to produce fantastic content that works seamlessly with your SEO strategy.

If you’d like to learn any more about SEO copywriting, or would like to find out more about what a top SEO copywriting team can do for your business, get in touch today.

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