Insights

Six Simple Steps to Improve Your Blog’s Style

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Sophie Monks

Senior Social Specialist

You want people to read your blog, engage with what you’re saying and share your content. But if your blog looks like a throwback from the 90s then people are going to think twice about reading it, let alone going further than that.
Aesthetics are incredibly important in the online world, so you need to make sure that you’re doing everything you can to make your blog look good. Here are six simple steps to help you along your way:

#1 Use headings and subheadings

People skim pages on the internet, so make sure they can get the gist of what you’re writing about even if they only scroll down the page. Big bold headings are the easiest way of doing that, helping to engage readers and keep them on your page. In addition to that, it helps to break up large chunks of text, making it look less scary and faster to read through.

#2 Add some pictures

Heard the phrase ‘a picture speaks a thousand words’? Of course you have! It is completely true when it comes to blogging. Having a large, colourful picture that is even vaguely related to what you are writing about it is going to look much better to your visitors.

#3 Keep it short

Why say something in 12 words if it can be said in 4? Keep the language simple and paragraphs short and you may find that a lot more people will engage with your posts.

#4 Add other media

People like interaction and having things like videos, gifs, Tweets, Facebook posts etc, allows them to do just that. It’s a nice way or reinforcing the point you’re making or even simply giving them something else to look at other than words.

#5 Lose the clutter

Have you got pop-ups, flash images, sliding banners and adverts on your website? If so lose them. Not only will they seriously distract from what you’re trying to tell your readers, but they tend to not do so well on mobile devices. If adverts are your main source of revenue then try to experiment a bit with a more is less approach. It could be that simply having one large advert in the sidebar works twice as well as five adverts scattered all over the place.

#6 Mobile friendly

There is an increasing trend in the number of people browsing the internet using their mobile phones and tablets. If your blog doesn’t look good on a smaller screen then you will have lost a huge amount of readers straight away. Having a responsive design is the best way to ensure that you maintain a consistent design across all devices – an added bonus is that it is much easier to design than a mobile specific theme!
If you’re still struggling to get people to read your blog then it may be time to call in the professionals. At Liberty we can give you a complete diagnosis of your website and point out any errors that you’re making, talk to us today for more information.

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By

Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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