Trendjacking tragedies is still a thing. This is not ok.
Will people ever learn how destructive shameless self promotion by trendjacking tragedies is to a brand?! We investigate with our ongoing evergreen content.
Actress Raline Shah posted to her 5.6 million Instagram fans an insincere sentiment for the wildfires in Malibu, pitted against what appears to be a leap for joy in a summer dress:
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Summer Loving in a linen cantaloupe Gingham @miguelinagambaccini ensemble captured by lovely @ellian.raffoul ❤️ Sad to hear about the fires in Malibu and praying for safety and strength for the firefighters battling it out there. We never know what life brings us and every happy moment is a blessing in itself.
we want to thank all of the brave influencers who have donated completely unrelated thirst traps to the victims of the california wildfires pic.twitter.com/3H76x4QtxT
— Like and Subscribe (@likeandsub) November 14, 2018
Our sentiments exactly.