Tasteless Trendjacking and Keyword Squatting

Trendjacking tragedies is still a thing. This is not ok.

Will people ever learn how destructive shameless self promotion by trendjacking tragedies is to a brand?! We investigate with our ongoing evergreen content.




Actress Raline Shah posted to her 5.6 million Instagram fans an insincere sentiment for the wildfires in Malibu, pitted against what appears to be a leap for joy in a summer dress:

Our sentiments exactly.