SEO | February 17, 2014
The Best of the Best Marketing Strategies
There are so many ways to promote your business nowadays that it can be difficult to figure out what the best marketing strategy is. Almost every type of marketing has a benefit, although some are much better at increasing your business sales and boosting brand awareness. At Liberty Marketing we’ve separated the pretty good from the best of the best to give you a firm understanding of the direction you should go in:
Yes, we’re an SEO agency so we are going to be a bit biased here, but think about it: More people shop online than on the high street; they’re constantly trawling the internet and using Google’s search to find local businesses rather than rely on word of mouth.
SEO can get your company noticed by helping you rank for competitive search terms and letting more potential customers find you. This in turn will increase sales and enquiries as well as brand awareness – giving you a fantastic ROI.
If you have the cash, then TV advertisements can work wonders for your business. Although you will need to work extra hard at creating an advert people will remember and not loathe afterwards. This can be very expensive to create and run, but when done right can make your business go from zero to top speed in no time at all.
While this is technically illegal and may land you with a fine, ambush marketing can get you huge amounts of publicity! Not only do you get the initial impression of the ambush itself, but there are generally news stories that follow up the case –providing you with airtime that you would otherwise have to pay millions for. One example is when Nicklas Bendtner showed off his Paddy Power pants during a match – this resulted in a €100,000 fine, which the bookies picked up. The ‘incident’ only lasted a couple of minutes, but it received publicity across all the major news channels giving the company hours of valuable time in the public eye.
Having a strong social media presence can make all the difference. Especially when you consider that the majority of the time people spend on the internet is across social media platforms. Successfully using your social media to interact with the public can have the same impact as thousands of face-to-face salespeople working for you. This is incredibly valuable now and is only set to increase in importance in years to come.
Roughly 65% of all websites are browsed using mobile devices – that means phones and tablets. Which means that in order to succeed you need to make sure that your website works well across a range of platforms. Creating apps is a great way to break into the mobile market, giving you increased awareness and allowing you to put your brand in front of a highly receptive audience.
Why waste your advertising on people who aren’t interested in your services or products? Thanks to the magic of the internet (read: PPC marketing) you can personalise your advertising settings to hit just your target audience. This will give you a much higher rate of conversion as people will already be interested in the type of products you sell and therefore are already on the path of purchase.
To find out more about how Liberty Marketing can help you utilise some of these marketing strategies, get in touch with us today!