Content | April 28, 2014

The Complete Guide to Digital vs. Traditional Marketing

When it comes to promoting your company there are two options:

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  1. Sticking with the old traditional marketing approach
  2. Embracing digital marketing for all it’s worth.

There are pros and cons to each type of marketing and while some depend on the type of business you are in, most are universal. Here’s everything you need to know about digital vs. traditional marketing:

Marketing on a shoestring…

When it comes to getting the most out of your budget, digital marketing will almost always be the cheaper option. For example, Pay Per Click advertising can be completely tailored to your budget ensuring that you don’t overspend but giving you the most impressions and interactions. Traditional marketing tends to be more expensive, such as paying a couple of hundred pounds for advertising space in a newspaper just for a couple of publications.

Quantifiable results

The majority of digital marketing can be tracked, showing you just how many impressions, clicks and sales you get. With traditional marketing it is largely hypothetical, figuring out by the kind of increase (if any) you’ve had since pushing out your latest campaign. If you are looking for a way to really justify your marketing budget and you want to see stats, facts and figures that clearly display proven results then digital marketing is where to go.

Increase awareness and sales

If you have the budget for it, then having a strong combination of digital and traditional marketing can work wonders. Generally speaking, digital marketing helps to drive your website sales and increase your presence online and the internet, whereas traditional will physically bring people to you and increase their awareness of you as a brand. Merging these two together will mean that people start seeking your company out in its industry and will be able to easily find you online.

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Casting your net

Many small businesses think that digital marketing isn’t something should invest in. After all, they just serve the local community and so traditional advertising in the local gazette works well. However, these forms of advertising are slowly on their way out. People are now turning to Google’s local search function. If you want to stay afloat as a company then you need to make sure people are able to find you. Both traditional and digital marketing can be specifically tailored to a specific region, meaning that you don’t have to worry about an influx of business from halfway across the world, unless…

A chance to grow

Do you know how expensive it is to run international traditional advertising campaigns? Hint, it’s a small fortune. However, digital is a simple mouse click away – costing you the exact same as what you’d pay for a local campaign. If you’re planning on growing your business up to a goliath size then digital marketing could be the step up you need. Even if you aren’t planning on taking the business international but simply want to expand to a larger region or provide a nationwide service then digital marketing can help you do this.

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