SEO | March 13, 2014

The Complete Guide To Quality Backlinks

Prior to Google’s Penguin 2.0 update in 2013, a website was simply judged based on the number of links being built to the site. That essentially meant that if you had thousands of links pointing to your site then the search engines would deem it important. Quality simply didn’t come into the factor.

As you could imagine this made it very easy for black hat SEOs to build hundreds of links a day, artificially increasing the page’s authority. Google recognised this and brought in Penguin 2.0 which put an end to the ‘power in numbers backlinks.’ Here’s the best way to build backlinks to your website:

Quality Over Quantity

How many backlinks do you think you need to get to the front page of Google: millions, thousands, hundreds? You’d probably be surprised to find out that it’s much, much less than that. Because Google now focuses on quality, two or three great links from sources like the BBC or Government websites could send you straight to the top.

Page Rank © WikipediaIn fact, many people have found that less is more. By having thousands of poor quality links to your site then algorithms will see you as being spammy and therefore penalise you. When Penguin 2.0 was first launched, thousands of websites were hit as a result of links like these – pushing competitors who hadn’t taken part in link building higher.

Giving Your Site a Boost

Think about it logically, the bigger and more relevant the site linking to you, the better it will look to others. Imagine it like this: If a worldwide recognised news source tells you that something is great, then you’re more likely to believe it than you would twenty nobodies telling you it’s amazing.
By building quality links from authoritative sites you’re showing Google that these guys, who are already established, believe you’re important. This will help you to boost your page ranking and increase your positioning within search engine results.

Appeal to Humans

Don’t build links just for the sake of creating backlinks. While they are important, your real goal should be generating traffic to your website and this simply won’t get done through spammy sites. Submitting guest blogs to established websites is a great way to increase user interaction through their existing readers.
Aim for websites that are related to you. If you sell colourful cotton socks then having links to a steel works factory’s website won’t look natural. Think about the websites that you already visit and trust and try to get links from there. You’ll see benefits from this almost instantly as:

  • The more relevant the site, the more people will read it
  • The more people read it, the higher the click-through rate will be
  • Higher click-through means more people on your site
  • More people leads to more sales/ enquiries

At the end of the day this is what you’re aiming for, sales and enquiries. By building quality backlinks you’ll actually be creating virtual gateways for thousands of people to see your site, understand what you’re all about and buy your products. On top of this you’ll also be generating fantastic backlinks that Google will absolutely love – as Charlie Sheen would say, “winning!

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