SEO | December 12, 2014

Where’s Best to Focus Search Engine Marketing Efforts in 2015?

2015 is nearly upon us and for many companies a new year means a newly refreshed marketing budget. You know it’s important to plan out where you are going to spend the money, but are you aware of the most effective methods?

Liberty Marketing Speak at Figaro

By now Liberty are familiar faces at Figaro Digital events, and on Thursday 11th December we gave our very last presentation of the year.
The Hospital Club in Covent Garden, London, once again became a hubbub of digital marketing ideas this week. Many professionals gave educational and engaging talks on paid and natural searches on the web using desktop computers and mobile devices. Of course, followed up with a few drinks and some networking.
Our Senior Digital Account Coordinator, Ben, was second on the bill and for those of you who missed it, here’s what he thinks you should focus your search engine marketing efforts on over the next 12 months.

Ben’s talk covered key areas such as initial auditing of a site, how to structure an SEO project and keyword use. As well as local SEO, content strategy and outreach. Here at Liberty Marketing we tackle these issues every day, but how do you decide where best to focus your search engine marketing resources?
For a full video of Ben giving his talk click here.
If you need help with your SEO, PPC or social media systems give us a ring here at Liberty Marketing or send us a message on Twitter. We’re always happy to answer any digital marketing questions you may have.
And don’t forget to take a look at our past Figaro presentations. Here’s one from Jenna and Joe on a case study of 365 Days of SEO.

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