Insights

Which Are the Next Social Platforms to Hit the Big Time?

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Sophie Monks

Senior Social Specialist

We all know how important social media is for marketing your business. YouTube has proved popular for product reviews and ‘how to’ DIY guides, Pinterest is adored by home, beauty and fashion brands (and their customers) and Twitter is effective for pretty much whatever industry you’re in.
 
But now that you regularly update Facebook, Twitter, Google+, LinkedIn, and Instagram accounts, what’s next? [more]
 
There are a number of new and emerging social media platforms that are rumoured to sky rocket in popularity over the next year or so. Here we let you in on the inside knowledge so you can beat off the competition and get in there early.
 

Reddit

Reddit’s monthly visitors have gone through the roof over the last 18 months and it is now the go-to social site for much of the young male population (source: The Atlantic). And with over 150million unique visitors last month, if one of your target customer demographics is 18 to 29 year old men, it makes sense to utilise this social media and link-sharing community.
 
So how could Reddit help your business? Well, funny and interesting pictures or videos are a great way of engaging your audience and directing them to your site in order to boost the amount of unique traffic and possible conversions.
 
The only major issue is maintaining these users’ interests once they are on your site. Direct Reddit users to quality copy on your blog in order to boost the average time spent on your site, once there gently push visitors down the purchase funnel and keep bounce rates to a minimum.
 

StumbleUpon

Like Reddit, StumbleUpon is a great way of getting eyeballs on your site. StumbleUpon claims to ‘take the guess work out of finding entertainment’ by providing users with an endless supply of content chosen in accordance to their likes and interests.
 
StumbleUpon easily allows you to target your chosen demographic through peer-sourcing and social networking principles in order to increase the likelihood of a conversion. And this targeted content really works, StumbleUpon have indexed over 100million web pages for use with their platform!
 

Ghost

Although we’d always recommend an onsite blog populated with content written by a qualified and experienced copywriter, Ghost could be perfect for your first foray into copy.
 
Ghost is ‘just a blogging platform’, similar to WordPress, but minus the website capabilities. Ghost is all about your blog and creating an easy platform for beginners to manage their own content and share ideas with other writers. Its clean lines and simplicity make it a brilliant resource for young writers getting to grips with online content marketing.
 

Vine

Many people believe that Vine could become the future of video marketing. Why? Well, according to Unruly Media, branded vines are four times more likely to get shared than branded videos. As a result, Vine for business is a great way to get exposure.
 
Vine describes its platform as ‘a world of beautiful, looping videos’ and it’s easy to see how this short-form video sharing service has attracted many users.
 
All vines are just 6 seconds long and played on a loop. This gives businesses a short window to sell the benefits of their services or products in a short sneak peak without boring us with pushy sales talk. These vines really get to the point, and designated channels for topics mean you can directly target possible customers according to their interests.
 

Atmospheir

Okay, so technically this isn’t a social media platform but a multiple – bear with us here. Atmospheir is an iPhone app that collates all of your social media feeds in one place. This can be extremely useful for businesses that have numerous social media accounts which are often updated while the account holder is on the move between meetings.

Atmospheir makes managing and updating your profiles easy, and although there currently exists products which offer these same services, none are quite up to Atmospheir’s standards.
 
Do you have any of these social media platforms? We bet you’ll be setting up accounts soon if you don’t yet. Watch this space, they may just be as big as Twitter soon. But in the meantime do you fancy a chat? Ask us a question or simply say hello on @_libertydigital.

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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