You Know it’s Christmas When…5 Digital Signs Santa’s Coming to Town

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Sophie Monks

Senior Social Specialist

How can you tell that the most wonderful time of the year is fast approaching? Is it the Coca-Cola advert hitting your TV screen? Or is it looking forward to waking up in the dark mornings just so you can open your advent calendar and have chocolate for breakfast?  Probably both.

We concur, but as an online marketing agency, we can’t help but get excited about the tell-tale signs that Santa’s coming to town in the digital world. Our hearts beat a bit faster and we start feeling festive when…

1. Google Updates its Logo

Don’t pretend you don’t notice. In fact, Google probably teaches you a thing or two every time the search giant updates its doodle.  For Tchaikovsky’s birthday, (a popular Russian composer, FYI) we saw China’s most famous ballet dancer, Tan Yuan Yuan, on Google’s homepage.

Don’t recognise it? Maybe you overlooked this one. However, we’re pretty sure you won’t dismiss the Christmas doodle that’s due to make an appearance. We certainly won’t anyway!

2. Deals and Discounts are EVERYWHERE

Black Friday and Cyber Monday have been and gone but still, discounts and deals are drawing us in left, right and centre. Your inbox probably looks a bit like this…

Retailers aren’t stupid. They know we’re all gonna be trawling the web in an attempt to find Christmas gifts for the whole clan, so they put on amazing offers that we simply cannot resist. Even if these offers are 3 for 2 on generic gift sets. What else are you supposed to buy your Great Aunty Mabel?!

Also, how on earth can you possible turn down a discount on that LBD you’ve had your eye on for weeks? Or that new XBox you’ve been waiting so patiently for?

3. Your News Feed Gets Festive

You know that girl who was on your uni course who you haven’t spoken to since graduation?

Well, you even know what her Christmas tree looks like… and you haven’t even been to her house!  Tree after tree is all you see on your social media news feeds, and that’s when you know the Christmas season is under way.  Not that you complain.

If you’re anything like us, you take inspiration from the sea of beautifully decorated trees! The question is: real or artificial?


4. Remarketers Are on to You

If you’re a shopaholic, this probably happens anyway. However, in the weeks leading up to Christmas, you’ll start to notice that the gift ideas you’ve been gandering at are showing up in ads.

It’s pretty clever isn’t it?

We can’t help but love this tactic; it’s cheeky but it works! And, it helps us scatterbrains remember to buy those Christmas presents we’ve clearly been checking out, but have somehow managed to forget about. Perhaps because we’re too busy perving on other people’s Christmas trees…

5.You See Christmas Bakes

You know it’s not too early to get excited about scoffing Easter eggs when those much loved Mini Eggs hit the shelves, and it’s the same with Christmas. As soon as snaps of fruit cake being fed brandy, mince pies dusted with icing sugar and other delicious treats surface on social media, you know Santa Claus is coming to town.

Ayca Wilson under CC by 2.0

Fancy making a simple but oh-so-dreamy festive treat? Rachel Bloom, our Senior SEO Account Coordinator and winner of our very own Bake Off, recommends  this recipe…

How to Make Dreamy Crunchie Christmas Tiffin


125g unsalted butter
2 tbs goldren syrip
250g salted peanuts
4 Crunchie chocolate bars

Line a cake tin with foil. Then, let the butter, chocolate and syrup on a low heat in a saucepan and once melted, stir in the peanuts and crumbled Crunchie bars. Tip it all into the tin and place it in the fridge to set.
Merry Christmas everyone!

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Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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