Why work at Liberty?
Unlimited Annual Leave
Enhanced Maternity and Paternity Leave
Private Medical Insurance
About the Role:
As a Senior Paid Media Specialist, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries. Reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required. You will also help the Paid Media Manager monitor the quality of output and provide leadership, training and support to our PPC specialists.
You will work closely with our Strategic Account Managers (SAMs) to provide account reviews, audits and research, which will form the basis of paid media strategies. You will then work with the SAM to deliver the strategy and report back to the client.
You will be responsible for delivering campaigns across a variety of platforms including Google Ads, Microsoft Ads, Facebook, YouTube, Twitter and LinkedIn as well as native advertising and programmatic networks, so should be thoroughly experienced in the use of a wide range of systems as well as Google Analytics.
You will be expected to deliver a variety of campaign types to include search, display, remarketing, social and programmatic on a variety of channels including Google’s Display Network, YouTube and work with account managers across a variety of publishers. You will also be expected to support other members of the PPC delivery team.
You will help Strategic Account Managers develop opportunities and new business pitches where appropriate, provide client reporting and field technical enquires regarding PPC.
You will be required to attend relevant meetings located in the UK where necessary.