Car Insurance Industry

How we helped The Admiral Group launch a new insurance brand

Sports and Leisure Industry

The Admiral Group is a British financial service which markets the Admiral, Bell, Elephant, Diamond and Veygo insurance brands.

Our Approach

We analysed 10 years of driving test data alongside Admiral data to create the Learner Driver Calculator – an interactive asset where users could find out the cost of learning to drive and what chance of passing they had based on variables such as age, gender and area.

We ran a press campaign that used the same data, cross-referenced with with census information to discover interesting news angles.

These data-led stories gave many opportunities to attract relevant traffic and links to the website to gain attention to the new brand, build authority within the competitive marketplace and ultimately drive sales of learner driver car insurance.

We’ve worked with Liberty on two campaigns and have always been impressed by their concepts and creativity. From the first meeting to the end of the project, they provided great support and good advice. They were always patient and accommodating to our requests, and their integration of content, social and PR was excellent. On top of that they are a lovely team to work with!

Justin Beddows – Head of Consumer PR, Admiral

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