Beauty Cosmetics Industry
How we improved ROI by 965% over two years for one of the largest cosmetics brands in the world
Beauty cosmetics Industry
Benefit Cosmetics are one of the largest manufacturers of cosmetics in the world, founded in San Francisco in 1976. Their products are stocked in most major cosmetic retailers in the world as well as online on their own site.
The Challenge
Global beauty brand Benefit came to us with the challenge to improve their ROI and CPA figures through PPC in the UK. Benefit also wanted to utilise their data to make smarter business decisions.
Our Approach
In order to achieve Benefit’s goals, we implemented a number of tactics:
• Restructured existing campaigns by using a more thorough approach to keyword match types, keyword segmentation, advert split testing, advert placement and negative keywords
• Added additional tracking codes in order to analyse what messages were working and increase the amount of data available
• Optimised Google Shopping bids and product selection based on ROI
• Made recommendations and design ideas for product pages helped engage users, made them aware of special offers, and therefore increasing conversion rates
The Results
Beauty giants Benefit Cosmetics challenged us to improve their PPC and SEO. We delivered.
Year 1 ROI
440%
Year on year
Year 2 ROI
525%
Year on year
Revenue
24%
Year on year
Total Views Per Year
7,000,000
Year on year
Liberty has changed our eCommerce marketing channel for us via their rigorous approach, coupled with continuous testing and optimisation. As a boutique agency, they are responsive and agile and can respond to our business needs quickly, behaving as if they were part of our in-house team.
Lorna Westwood – Head of Ecommerce and Digital, Benefit Cosmetics
