Having heavily invested in above the line advertising and leveraging celebrity influencers their brand existed and was familiar. However, their digital presence had still seen muted results.
Admiral Insurance asked Liberty to help them launch their new learner driver insurance brand through a creative content campaign.
Challenged with creating high quality content to earn trustworthy, relevant links and elevate the Pure brand.
We set out to research a campaign that would really make a difference – not just to our brand awareness and sales pipeline, but to the marketers we are setting out to help.
The team at Happy Beds were incredibly ambitious. They wanted to outperform bigger-budgeted industry giants. That’s where we got involved.