Retail Industry
How we helped a British fashion company sell 34% more via SEO
Retail Industry
Crew Clothing offers a range of high-quality, stylish clothing for men and women, including polos, shirts, knitwear, and outerwear. With a focus on classic British design and timeless pieces.
The Challenge
When Crew Clothing Company approached Liberty in 2018 to talk SEO, it was because they recognised that they’d been neglecting this vital ecommerce channel.
They had fallen behind their rivals in the organic rankings and knew that investing in this area would help them find new fashion consumers from across the UK, as well as encourage past customers to return.
Our Approach
An initial audit showed a number of areas that we could improve to increase Crew’s competitive edge. Our content team found that many pages lacked content or what was there simply wasn’t substantial enough to rank for competitive keywords.
We implemented a keyword focus as part of our plan. Category and product pages were not optimised for search terms and important factors like page titles and meta data had been overlooked.
We also looked at improving their site technically. Common issues found on ecommerce websites, such as cannibalisation and slow loading speeds, were holding the site back. Our team were able to resolve these issues and ultimately improve the user experience.
The Results
Revenue
34%
Year on year
Traffic
23%
Year on year
Transactions
31%
Year on year
Blog Sessions
