Furniture Industry

How we used growth categories to dominate a competitive marketplace

furniture Sector

Get Laid Beds manufactures and sells handmade wooden beds from its workshop in Leicester, England.

Its products have been refined through years of innovation and customer feedback to perfect every bed design. 

Our Approach

We used Growth Categories, our tried-and-tested approach to ecommerce SEO.

Rather than optimise the whole website, we focused on prioritising areas of greatest opportunity and created a master digital strategy to ensure that in-house development time was used most efficiently.

This could then drive valuable unbranded traffic.

We also developed a content strategy aimed at improving website engagement and conversion journeys, and created regular PR campaigns to drive authoritative links to the website.

More Work

Centre for Fashion Enterprise

The Centre for Fashion Enterprise is an incubator within the University of the Arts London that supports high-potential start-ups across all areas of business.

View case study: Centre for Fashion Enterprise
Benefit Cosmetics

Global beauty brand Benefit came to us with the challenge to improve their ROI and CPA figures through PPC in the UK. Benefit also wanted to utilise their data to make smarter business decisions.

View case study: Benefit Cosmetics

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