Furniture Industry

How we used growth categories to dominate a competitive marketplace

furniture Sector

Get Laid Beds manufactures and sells handmade wooden beds from its workshop in Leicester, England.

Its products have been refined through years of innovation and customer feedback to perfect every bed design. 

Our Approach

We used Growth Categories, our tried-and-tested approach to ecommerce SEO.

Rather than optimise the whole website, we focused on prioritising areas of greatest opportunity and created a master digital strategy to ensure that in-house development time was used most efficiently.

This could then drive valuable unbranded traffic.

We also developed a content strategy aimed at improving website engagement and conversion journeys, and created regular PR campaigns to drive authoritative links to the website.

More Work

Garden Furniture Industry Kettler is an expert in the garden furniture industry, selling a wide range of luxurious garden furniture and sports equipment. The Kettler brand is recognised for its quality, style and durability.  The Challenge Despite being the UK’s largest garden furniture brand, the social media for Kettler was lagging far behind rivals. They…

View case study: Kettler
Centre for Fashion Enterprise

The Centre for Fashion Enterprise is an incubator within the University of the Arts London that supports high-potential start-ups across all areas of business.

View case study: Centre for Fashion Enterprise

We’ll be your
proactive partner