Furniture Industry
How we earned millions in revenue through thousands of high-quality links
Furniture Industry
Happy Beds is a bed retailer based in northern England, specialising in beds and mattresses for all the family.
The Challenge
We started working with Happy Beds and were able to grow revenue through revamping the site structure and targeting specific search terms.
However, the brand lagged behind its more famous rivals when it came to competitive, big-money keywords.
They needed hundreds of relevant, authoritative links to increase trust with Google.
Our Approach
To get links, we created content that the target market – and journalists – would love.
Whether it was delving into the best bedtime books, understanding kids’ Christmas sleep habits or how pregnancy affects sleep, we created press campaigns aimed at getting links from high-authority websites.
We also worked with shopping editors and press contacts to get Happy Beds’ products featured in the buying guides our audiences read.
The Results
The results over the last three years speak for themselves…
Search Visibility
219%
Year on year
Backlinks
72%
Year on year
Organic Sessions
91%
Year on year
Liberty’s positivity and commitment alongside the strong results achieved through their intense efforts has allowed Happy Beds’ digital presence to flourish. We are thoroughly impressed with Liberty, from their prompt and professional communication to their creative and collaborative spirit!
Rex Dawood – Director, Happy Beds
