Legal Industry
How we upcycled and optimised content to convert 1 in 5 organic visitors into leads
Legal Industry
Howells Solicitors, based in South Wales, is a well-established legal firm offering a wide range of legal services. Known for their approachable and client-focused approach, they provide expert legal advice and support.
The Challenge
Liberty and Howells have worked together for over a decade and have a partnership based on trust and strong, ongoing results.
The legal sector is highly competitive in the South Wales marketplace. Howells gave us the goal to maximise visibility and to encourage people to get in touch with their legal team to learn more about the services they provide. With the end goal to generate more leads and conversions.
Our Approach
Our content team made a content calendar that included regular blogs to be published on relevant topics that were targeted to the kind of prospects Howells were looking for.
We also upcycled older posts, saving time by reutilsing them whilst still seeming relevant to users.
Our focus on including key terms picked up in an SEO audit helped increase our visibility in SERPs (Search Engine Results Pages) and lead to higher increases of organic traffic to Howell’s website.
The Results
The results over the last three years speak for themselves…
Blog conversion rate
1 in 5
Year on year
Percentage of organic landing page traffic via the blog
