Semiconductor Industry
How we created a recruitment boom at one of the UK’s top tech companies
Semiconductor Industry
Imagination Technologies is a global company which designs and licenses market-leading processor solutions for technology products. Its IP is used in more than 30% of smartphones worldwide.
The Challenge
After working with Imagination on successful SEO and PPC campaigns, Liberty was tasked with growing brand awareness on social channels to meet the company’s ambitious recruitment goals.
Although Imagination was highly-renowned in the semi-conductor industry, social visibility was low and content had little engagement.
Our Approach
We created a multi-channel social strategy which shone a light on the brilliant people working at Imagination.
Our social media team led on channel management, creating community-focused content to speak to a range of stakeholders, including employees, potential staff, investors, partners and customers.
When the business rebranded, we used additional platforms such as YouTube to highlight the company’s values and its future plans.
This saw massive traction and a huge rise in successful applications.
The Results
After implementing our social strategy, Imagination saw a recruitment boom.
Twitter Engagement
295%
Year on year
Linkedin Engagement
143%
Year on year
Accepted Job Offers
