Garden Furniture Industry
Kettler is an expert in the garden furniture industry, selling a wide range of luxurious garden furniture and sports equipment. The Kettler brand is recognised for its quality, style and durability.
The Challenge
Despite being the UK’s largest garden furniture brand, the social media for Kettler was lagging far behind rivals. They brought the Liberty social team in to turn this around and set the goal of leading their industry.
Our Approach
We overhauled Kettler’s Facebook and Instagram profiles, creating a monthly social media calendar which consisted of reposts, new product promotions and links to recipe pages.
We also started engaging with important influencers, such as Sophie Allport, to extend brand awareness and reach to their engaged followers.
The Results
After just 6 months, we were able to report some serious Facebook and Instagram growth.
Facebook Engagement
154%
Year on year
Organic Facebook Engagement
159%
Year on year
Instagram Engagement
260%
Year on year
Organic Instagram Followers
43%
Year on year
After just 6 months, we were able to report some serious Facebook and Instagram growth thanks to our new social content and influencer strategy
Lauren Dutson – Senior Social Content Specialist, Liberty Marketing
