Food and Publishing Industry

How we grew a major food brand by 969% year on year

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Food and Publishing Industry

Love Pork, a website owned by the Agriculture and Horticulture Development Board (AHDB) represents English farmers, growers, and others in the supply chain.

Our Approach

We audited the marketplace and Love Pork’s website to shape our strategy.

We discovered that competitors ranked well for high-volume recipe collection pages, while Love Pork had were doing nothing to meet this lucrative search demand.

We knew that creating engaging, comprehensive collection pages woud help us challenge big name brands such as BBC Good Food.

Our new collection pages allowed Love Pork to be relevant for high-volume search terms, but they also gave us a location where these powerful links could be redirected.

More Work

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The Centre for Fashion Enterprise is an incubator within the University of the Arts London that supports high-potential start-ups across all areas of business.

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