Motor Industry

How we generated 300+ backlinks for Motonovo Finance from a single campaign

Motor Industry have an overarching goal to increase the organic visibility of their homepage, in the short term, they wanted a campaign that would raise brand awareness and have a positive impact on their wider goals.

Our Approach

Analysing content already in the market, we found a gap where people were searching for information on driving laws, but existing content wasn’t covering it in enough detail.

We wanted to find out the driving laws we believed were myths, and what drivers did without realising that they were illegal.

We ran a survey, analysed the strongest results and put together several press releases targeting different nationals, regionals and lifestyle publications.

After the initial burst, we continued to push the campaign in line with key events, to get further press. For example, we pushed a snow angle in line with weather announcements which gained further coverage from The Express, The Mirror, This is Money and The Sun.

I have been really impressed.

They always come up with innovative content for use in digital outreach campaigns, PR and site content

– Head of Marketing, Motonovo Finance

More Work

Get Laid Beds

Get Laid Beds needed a serious SEO agency to create and implement a strategy that would dominate search results around its specialist products, and drive long-term organic revenue. That agency was us.

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Centre for Fashion Enterprise

The Centre for Fashion Enterprise is an incubator within the University of the Arts London that supports high-potential start-ups across all areas of business.

View case study: Centre for Fashion Enterprise

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