How we generated 300+ backlinks for Motonovo Finance from a single campaign
findandfundmycar.com have an overarching goal to increase the organic visibility of their homepage, in the short term, they wanted a campaign that would raise brand awareness and have a positive impact on their wider goals.
Analysing content already in the market, we found a gap where people were searching for information on driving laws, but existing content wasn’t covering it in enough detail.
We wanted to find out the driving laws we believed were myths, and what drivers did without realising that they were illegal.
We ran a survey, analysed the strongest results and put together several press releases targeting different nationals, regionals and lifestyle publications.
After the initial burst, we continued to push the campaign in line with key events, to get further press. For example, we pushed a snow angle in line with weather announcements which gained further coverage from The Express, The Mirror, This is Money and The Sun.
I have been really impressed.
They always come up with innovative content for use in digital outreach campaigns, PR and site content
– Head of Marketing, Motonovo Finance