Motor Industry
findandfundmycar.com have an overarching goal to increase the organic visibility of their homepage, in the short term, they wanted a campaign that would raise brand awareness and have a positive impact on their wider goals.
The Challenge
COVID19 unfortunately put a halt to car buying, therefore having a big knock-on effect within the automotive industry.
Seeking greater search engine positions as well as greater brand recognition, Motonovo Finance approached us to run digital campaigns their car portal site, Find and Fund My Car. The goal of each campaign is to generate mentions and in-bound links from authoritative publishers.
Our Approach
Analysing content already in the market, we found a gap where people were searching for information on driving laws, but existing content wasn’t covering it in enough detail.
We wanted to find out the driving laws we believed were myths, and what drivers did without realising that they were illegal.
We ran a survey, analysed the strongest results and put together several press releases targeting different nationals, regionals and lifestyle publications.
After the initial burst, we continued to push the campaign in line with key events, to get further press. For example, we pushed a snow angle in line with weather announcements which gained further coverage from The Express, The Mirror, This is Money and The Sun.
The Results
The campaigns garnered the attention of strong red-top links and coverage, as well as smaller niche websites.
The campaigns received over 300 backlinks and counting, passing more authority to the findandfundmycar website.
Inbound Links
Over 300
Domain Authority
61
I have been really impressed.
They always come up with innovative content for use in digital outreach campaigns, PR and site content
– Head of Marketing, Motonovo Finance
