Furniture Industry
How we increased the ROI by over 4000% for a clothing retail giant
Furniture Industry
Peacocks is particularly popular for its trendy yet affordable fashion items, catering to a diverse customer base. Peacocks frequently runs sales and promotions, making it a go-to destination for budget-conscious shoppers looking for the latest styles.
The Challenge
Peacocks came to Liberty with the aim of increasing online sales through organic traffic.
We put together a team of SEO specialists and divided the website up. From there, we dived into the search landscape for fashion.
This involved analysing thousands of potential search terms and selecting those we felt Peacocks had a reasonable chance of ranking for, but at the same time, held enough volume that could generate enough traffic to meet their business goals.
Our Approach
Our first task was to make changes to the navigation experiences on the website, making a better experience to both the user and the search engines.
We advised Peacocks on the names of all categories according to our keyword strategy that we’d conducted. From this we structured the menus in a way that would benefit SEO on the site. This greatly improved relevancy and internal linking.
Next, we reinforced the structure of the site, which helped to reduced issues of keyword cannibalisation and allowed link authority to flow to key landing pages.
We ensured key pages were well optimised and complemented this with Digital PR link building to boost site authority.
The Results
These results are based on year on year
Traffic Increased
61%
Year on year
Revenue Increase
98%
Year on year
ROI
