Food and Restaurant Industry
How we more than doubled booking revenue for a pizza giant
Food and Restaurant Industry
Pizza Express is one of the UK’s most beloved pizza chains, with hundreds of restaurants across the country
The Challenge
Pizza Express approached Liberty because they needed to drive business growth through their website.
They wanted to to attract more table bookings and voucher downloads, and increase footfall into restaurants.
Our Approach
We conducted in-depth research to identify the best way to drive localised traffic.
We found out that by optimising restaurant pages and Google My Business listings for location keywords, as well as managing citation profiles and improving internal linking, we could build the authority of specific locations.
The Results
We prioritised key locations to test our plan, before rolling out to the remaining areas across the UK. These were the results:
Booking Revenue
114.7%
Year on year
Booking Revenue Increase
51.7%
Year on year
Voucher Downloads
257%
Year on year
Thanks for all your efforts in building the SEO account. We’ve seen the results grow substantially since your digital marketing firm came on board.
Senior Digital Manager – Pizza Express
