Property finance and lending brokerage
How we positioned Pure Property Finance as the go-to experts in the property and finance press
Property finance and lending brokerage
Pure Property Finance supports property finance brokers, arranging tailored funding solutions for property developers, investors, and businesses through a wide network of UK lenders.
The Challenge
Pure Property Finance came to us with a clear goal: after a few years of no PR activity, they wanted to be seen in the high-quality publications that property investors and developers read, and not just as another finance broker but as the go-to voices in their sector.
Our Approach
- We started by mapping out the knowledge that already existed within the team and built individual expert profiles around each person, anchored in their specific area of specialism and the deals they worked on.
- Mortgages, property investment, house values and the political landscape affecting the sector were outlined as key areas of opportunity. These were areas where their team had genuine insight and a point of view that we knew journalists would respond well to.
- We worked with their marketing team to identify stories within their business and insights within their data that we could bring to the market for wider exposure and use as exclusive pieces for those hard-to-reach publications.
- Every pitch positioned a member of the Pure team as the expert, rather than a generic company comment, a strategy that gained traction quickly. What started as outbound pitching soon shifted as journalists started to approach us for comments from the Pure team, a mark of genuine authority.
The Results
Each piece of coverage built backlinks and brand signals that strengthened Pure’s presence on Google, supporting their SEO and helping them compete for visibility in a crowded market. Organic search traffic increased 33.5%.
Pieces of coverage secured
99
in six months
Average domain authority
61
Organic search traffic increase
33.5%
Year on year
Pure also began appearing in answers served by tools like ChatGPT and Google AI Overviews, thanks to their newfound fame in the press and positive brand mentions. This translated into additional website enquiries within weeks and multiple completed deals within just a few months.
