Hospitality industry
Using local SEO to drive £1m in Christmas bookings
Hospitality Industry
San Carlo is a renowned group of authentic Italian restaurants, celebrated for their luxury dining experiences across the UK and internationally.
The Challenge
San Carlo wanted to maximise restaurant bookings throughout December, a crucial period for the hospitality sector.
With their Carnevale di Natale theme, the goal was to attract festive diners while ensuring seasonal menus and events such as Christmas Day and New Year’s Eve were fully booked.
Our Approach
To achieve this, we implemented a targeted local SEO strategy, focusing on both their Google Business Profile (GBP) and website journey:
- Optimised GBP listings so that all seasonal menus, opening hours, and event details were accurate and visible.
- Created GBP posts using Carnevale di Natale assets, with UTM-tracked call-to-actions to monitor bookings directly from Google Search and Maps.
- Enhanced the Christmas landing page, improving visibility, internal linking, and reducing friction in the booking journey.
The Results
San Carlo saw a surge in festive bookings driven by organic search and GBP optimisation.
With an average order value of £95, we estimate that organic efforts contributed approximately £1,012,415 in revenue for San Carlo in December.
Oragnic bookings
10,657
Bookings from Google Business profile
6,836
Bookings via organic search
3,388
We’ve been really grateful for the flexibility shown by Liberty around the sudden departure of the previous Marketing Director. Especially around resolving some media budget issues that we were left with. Moving agencies had been on the cards for some time and have definitely proved to be the right move.
Marketing Manager, San Carlo
