Music Industry
How we consolidated dozens of global websites to grow Universal Music Group
Music Industry
Universal Publishing Production Music is the global B2B arm of the world’s leading music company.
The Challenge
Universal challenged us to oversee the technical SEO Migration of 22 websites across 17 territories into one global Sitecore website.
The migration had to maintain their existing traffic, while also finding new opportunities to reach new audiences.
Our Approach
We spent days researching international keywords to benchmark search behaviour and identify growth areas across dozens of territories,
We then worked with internal teams, external developers and senior stakeholders to optimise relevant pages and categories, and provide the data and expertise that they needed during migration.
And that wasn’t it. We also created a bespoke reporting dashboard for global and territory specific reporting, so they could see the results from our work long into the future.
The Results
Not only was the migration a success, but our optimisation saw dramatic results for Universal Music Group.
Ranking Keywords
483%
Year on year
Organic Traffic
231%
Year on year
Account Creations
34%
Year on year
The feedback has been unanimously positive – the whole thing was perfectly tailored to the group so couldn’t be more pleased.
– Olly Walsh, Director of Digital, Universal Publishing Production Music
