Music Industry

How we consolidated dozens of global websites to grow Universal Music Group

Music Industry

Universal Publishing Production Music is the global B2B arm of the world’s leading music company.

Our Approach

We spent days researching international keywords to benchmark search behaviour and identify growth areas across dozens of territories,

We then worked with internal teams, external developers and senior stakeholders to optimise relevant pages and categories, and provide the data and expertise that they needed during migration.

And that wasn’t it. We also created a bespoke reporting dashboard for global and territory specific reporting, so they could see the results from our work long into the future.

The feedback has been unanimously positive – the whole thing was perfectly tailored to the group so couldn’t be more pleased.

– Olly Walsh, Director of Digital, Universal Publishing Production Music

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