Highly Commended Search Campaign in the Effective Mobile Marketing Awards

The Challenge

Benefit Cosmetics went to Liberty Marketing with the specific aim of increasing footfall in their stores, with a particular emphasis on driving bookings to their BrowBar Beauty Lounges.

Our Approach

We undertook a local SEO campaign in order to ensure Benefit’s store information was present and accurate in Google’s local results. This involved:

  • Building a Google My Business listing for every location (450+ stores)
  • Claiming existing listings
  • Verifying the account
  • Optimising listings
  • Ongoing GMB Management (Reviewing updates, responding to reviews, changing opening hours etc.)
  • Managing citations

The Results

Great results, with a sales increase reported by counter managers nation-wide. 

Trophy icon Highly Commended Search Campaign in the Effective Mobile Marketing Awards, 2015

+462% Campaign Views
1500 Map listing views
7,000,000 Total views per year

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