Local SEO Case Study
Highly Commended Search Campaign in the Effective Mobile Marketing Awards
Benefit Cosmetics went to Liberty Marketing with the specific aim of increasing footfall in their stores, with a particular emphasis on driving bookings to their BrowBar Beauty Lounges.
We undertook a local SEO campaign in order to ensure Benefit’s store information was present and accurate in Google’s local results. This involved:
- Building a Google My Business listing for every location (450+ stores)
- Claiming existing listings
- Verifying the account
- Optimising listings
- Ongoing GMB Management (Reviewing updates, responding to reviews, changing opening hours etc.)
- Managing citations
Great results, with a sales increase reported by counter managers nation-wide.
Highly Commended Search Campaign in the Effective Mobile Marketing Awards, 2015
More examples of our eCommerce work
Benefit Cosmetics PPC Case Study
Beauty giants Benefit Cosmetics challenged us to improve their PPC. We delivered.